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Content Brief

POV: A Day in the Life of [Creator’s Name] – as a Creativepreneur and [Real-Life Role, e.g., Mom, Educator, Small Business Owner, Community Leader, etc.] Your monthly content should offer an intimate, behind-the-scenes look at your life and work. The goal is to share your creative journey while reflecting on how wellness practices and wellness offerings play a key role in your success and harmony.

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Key Content Elements

  • POV Style & Authenticity: Make your content feel personal and immersive—like inviting your audience into your world. Use voiceovers, text overlays, or captions to give context and tell your story.

  • Blend Creativity & Real Life: Highlight your creative process and how it intersects with your daily life. Show how you balance your creative business with your personal role (e.g., parenting, teaching, small business ownership).

  • Wellness Focus: Include at least one highlight on how wellness (e.g., self-care rituals, mindfulness, movement) supports your creativity.

  • Service Reflection: Share how participating in a Session has helped your creativity, business, or well-being. This can be a clip from your session, a reflection, or a key takeaway.

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Visual & Posting Guidelines

  • Content Length: No specific length—reels, short videos, or longer storytelling posts are welcome, 45 seconds to up to 2 minutes.

  • Orange Highlight: Use an orange photo on the video cover for brand consistency.

  • Posting & Collaboration: Share your video on your Instagram account and invite Creators + Company as a collaborator for expanded reach.

  • Submission Deadline: Submit your content 7 days after your session date.

As a member of The Orange Cohort, you’ll have exclusive access to 1 Virtual or In Person Session per month ($345 value). Creators create 1 Social Media Reel or Carousel/ Month based on our content brief (that we will send after your participation confirmation) showing a day in your life as a creative and engaging in a wellness session.

The Structure of How It Works

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The Orange Cohort

A Creators + Company initiative, The Orange Cohort is a curated group of unique creatives and entrepreneurs—handpicked to inspire and empower the community through authentic storytelling and creative expression. The mission of The Orange Cohort is to foster authentic connection, creativity, and wellness within the creativepreneur community. Through content creation and 100% Organic Sessions, influencers share their journeys, showcase the balance between life and creativity, and highlight how wellness fuels sustainable growth.

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